Face creams—and expensive ones at that—are having a serious moment right now in the beauty industry. Cult-loved, holy-grail formulations from brands like La Mer, La Prairie, and Augustinus Bader are favorited and touted all over Instagram by makeup artists and their glowing A-list clientele, and the urge to splurge on a small tub or jar of the stuff has reached current-level pull. But can we just say something? You don't need to spend a fortune on your moisturizers, people.
In fact, as much as we love a decadent whip of 24-karat-rose-spiked-quartz-spring-water-dew, we'd almost argue that you shouldn't spend your hard-earned dollars on two ounces of the above elixir. And you certainly don't need to do so in order to have healthy, glowing, youthful skin (end rant.) What's more, most drugstore brands and moisturizers are taking nods from the above-coveted formulas and utilizing some of the exact same ingredients and technologies in their own way more affordable versions.
Despite their buzzy allure and admittedly impressive ingredient lists, expensive moisturizers aren't necessarily doing things for your face that more affordable drugstore blends can't. And to prove our point, we selected seven of the most iconic, well-loved moisturizers in the business and searched the depths of our favorite drugstores for like-minded compromises. Ahead, we've matched seven of the best holy-grail moisturizers with seven equally lovable drugstore options. Keep scrolling! Neither your complexion or credit card will be sorry.